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Entertainment: Mariah Carey enters celeb perfume market
Elizabeth Arden Inc., which
already sells Britney Spears’
perfumes, will add fragrances
endorsed by singer
Mariah Carey to its celebrity
lineup, the company has announced.
Under a licensing agreement,
Carey's first fragrance
will debut in department
stores in the spring of 2007.
Elizabeth Arden said Grammy
Award winner Carey will
be involved in all aspects of
product development, packaging
and marketing.
Financial terms of the deal
were not disclosed.
Elizabeth Arden, based in
New York, is no stranger to
celebrity-endorsed fragrances.
Besides the Britney
Spears products, it has also
sold the Elizabeth Taylor fragrance
brands White Diamonds
Elizabeth Taylor and
Elizabeth Taylor's Passions
for years. REUTERS
Posted on Thursday, April 13 @ 00:00:00 UTC by jcohen
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