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Local News: Ben Johnson, Cheetah
Ben Johnson is back. And
he's still a “cheetah.”
Nineteen years and two
flunked drug tests after he
first set the 100-metre world
record, Canada’s most famous
sports cheater is trading
on his infamy to sell a
new energy drink called
Cheetah Power Surge.
The pun is intentional, say
those who created two TV
commercials featuring Johnson
that are now on the air.
One commercial juxtaposes
images of Johnson and a
cheetah and encourages
viewers to “go ahead and
Cheetah.” The other features
Johnson on a
mock talk
show. Host
Frank D’Angelo,
the president
and CEO
of Mississauga-
based
D ’ A n g e l o
Brands which
makes the drink, asks Johnson:
“Ben, when you run, do
you Cheetah?”
“Absolutely! I Cheetah all
the time!”says Johnson.
According to its ingredient
list, Cheetah contains nothing
stronger than ginseng extract
and royal jelly.
Daniel Cherry,
a senior
strategic planner
with Wieden+
Kennedy, a
Manhattanbased
ad firm,
says Cheetah
sacrificed credibility
for
short-term buzz.
But D’Angelo says a quick,
gut reaction was all he want
Posted on Wednesday, April 05 @ 00:00:00 UTC by jcohen
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